We wanted to bring beauty
into (y)our everyday life
Handicraft, craftsmanship, honesty, desire to bring beauty into everybody's everyday life.
These values are essential to United Cellars of Tekov's winemaking, and our friend & graphic designer Klára Zápotocká of DesetDekaDesign has ingeniously captured them also in our labels, logo and other visuals, inspired by the vision and aesthetics of the legendary Wiener Werkstätte and using her own linocuts as the medium.
Inspired by Wiener Werkstätte…
These arts and crafts workshops, active between 1903 and 1932, were founded by Josef Hoffmann, Koloman Moser and Fritz Waerndorfer with the aim of restoring the artistic and technical qualities of everyday products, from ceramics, furniture and books to fashion and jewellery.
Designed by renowned creators, the objects were then realised by skilled craftsmen using both traditional production methods and modern machinery.
A philosophy that is very close to our own, not only geographically.
I get by with a little help from my friends
The artworks embedded in the frames of our labels emphasize the importance of community, another fundamental value of United Cellars of Tekov, as they are custom-made for each individual wine by our friends and/or local artists.